Stefan, That's a critical issue that some Westerns seem to ignore. I do not mean they are ignorance or arrogance. This is a big hole.
I do not understand well whether the branding is part of strategic marketing. But, look. It is, of course, about national religion of Cambodia.
In the news, in the Cambodia Daily there is report about some Cambodians burnt down a Christian church. And it is not the first one ever. The news article also points out some previous stories that I do not ever know.