Glocalization - Cambodia Style
Signage in Siem Reap:
Hey, that looks familiar. I guess they open at 7am and close at 8pm?
Lorn Mart joins 'Pizza Hot' and 'BB World', and Palais Coffee (Starbucks clone) as another example of Cambodia's unique approach to marketing and branding.
Cambodia is a member of the World Trade Organization but enforcement of rules such as copyright law are taking some time to be fully implemented.
The Pizza Company has bravely waded in, one of the first global franchise companies to give it a go. So far it seems to be doing well. I'm just waiting for them to offer prahok pizza.
Tags:cambodia,marketing
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